Love is…
December 2, 2008
MTV isn’t usually the place to hear passages from 1 Corinthians read by respected British actors, but this isn’t exactly the Daily Service.
According to The Guardian,
Actor Helena Bonham Carter has lent her voice to a hard-hitting MTV ad on domestic abuse, reciting a passage about love from the book of Corinthians in the Bible.
The 60-second commercial, created by ad agency Ogilvy Advertising, features a dysfunctional couple in a domestic environment.
A husband is seen yelling abusively at his wife, who is then thrown around the room, as if from the force of his words, and ends up covered in bruises.
However, no dialogue is heard – only accompanying music and Bonham Carter’s voice reciting Love is Patient, Love is Kind from 1 Corinthians, Chapter 13, verse four.
The TV ad ends with the strapline “If only you could see the damage words cause” and the word “bitch” etched into the woman’s face.
Bonham Carter recorded her vocal in a single take for the ad, which breaks tonight.
The ad will air across MTV in the UK and across Europe as part of MTV’s Staying Alive campaign.
MTV will also make the ad available online and is considering running it in cinemas.
